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CUPSHE CARES
Creating confidence, strengthening communities, and protecting the places we love.
At Cupshe, we believe confidence extends beyond what you wear. Through Cupshe Cares, we're committed to creating meaningful impact by uplifting women, supporting communities, and making more responsible choices for our planet.
We celebrate confidence by empowering women from every background to share their experiences and amplifying their stories—turning individual strength into inspiration for women everywhere.
Cupshe's 2024 Breast Cancer Awareness campaign honored the resilience and strength of survivors Christine Handy, Daphne Marleen, and Michelle Kang. In partnership with Know Your Lemons, we donated 100% of profits from our special collection to support breast health education and early detection.
International model and author of bestselling novel Walk Beside
“I was diagnosed with breast cancer at 41 years old and lost my chest to breast cancer. That did not change or diminish my body positivity or my self-esteem, so I went back into the modeling space that I've been in for 42 years to showcase that my self-esteem is an inside job, as everybody's is.”
Fashion model and content creator
“I did research for community. I went really hard into studying and I kept envisioning what my dreams and my goals are in my life. I was 20 years old, I told myself there's no way I'm not surviving this.”
Oncology manager & cancer advocate
“I found hope while battling breast cancer through storytelling. We all have unique journeys, and I believe that if you can share your story and touch one person, you can make a huge impact.”
In celebration of International Women's Day, Cupshe brought together inspiring women across industries for a panel exploring empowerment, authenticity, and the confidence to pursue their passions.
Celebrity makeup artist
Creator and CEO of WundaBar
Social entrepreneur, consultant, TEDx speaker, and university lecturer
Content creator, published author, singer & Co-Founder of HERmanas at the Table
We bring people together through inclusive experiences and open participation—creating a welcoming space where connections grow and everyone can be part of the story.
Six women share the challenges they have faced, the strength they found in themselves, and what it means to live without limits.
At 15, I had my leg amputated, which completely shifted my world. Now, I strive to be an advocate for others with limb differences, showing that life without a limb isn’t limiting, it’s limitless.
Since I was born, I’ve been on a journey of self-discovery, navigating a world that often sees me as less because of my deafness, my dreams, or my personality. People telling me, “Oh, you can’t do it,” but NO! I can prove I can. You can see who I am.
As a black woman, sometimes you have to work twice as hard to get to where you want to be. But, if that's the role that I have to play, I'm willing to face that.
Growing up in a small town, it was a little bit challenging to not conform to the ideals of other people... and to trust my own intuition and follow my heart toward what I want it, and my true authentic self, to be.
I have to overcome uncertainty. I had to learn to just believe in myself, trust myself, and always have my own back.
Growing up as a multi-racial person, Black, Filipino, Korean, and White. I was bullied quite often, I think that really challenged me to get out of my comfort zone to learn how to be unique in my own way.
We believe caring for our communities also means caring for the environment we all share.
We're continuously exploring ways to reduce waste, extend the life of our products, and support organizations making a difference for both people and the planet. Every step may be small, but together they create lasting impact.
