OUR STORY

Hi! We’re Cupshe - a California-inspired swim and beachwear brand founded on quality, affordability, comfort, and style.

Cupshe is about living life to its fullest. Exploring the world, seeking adventure, and creating the moments that matter most - all in beautiful, well constructed swimwear to help you feel confident and beautiful.

Embracing the spirit of the California lifestyle filled with sun, surf, and sand, our use of patterns, texture, and fabrics keep you both stylish and comfortable as you live your very best life.

Swimwear is personal and because our swimwear is designed to make you feel your absolute best, we obsess over the details. We design with different body types and personalities in mind. Everything from the timeless elegance of a simple black one-piece to more sophisticated prints and accessories, you’ll find the perfect bathing suit for you.

PURPOSE

To inspire women to
live a life of exploration and
fun.

VISION

To be the world’s
favorite swimwear
brand.

VALUES

Be Fun
Be Fierce
Be Fabulous

OUR HISTORY

our story

Hi! We’re Cupshe - a California-inspired swim and beachwear brand founded on quality, affordability, comfort, and style.

Cupshe is about living life to its fullest. Exploring the world, seeking adventure, and creating the moments that matter most - all in beautiful, well constructed swimwear to help you feel confident and beautiful.

Embracing the spirit of the California lifestyle filled with sun, surf, and sand, our use of patterns, texture, and fabrics keep you both stylish and comfortable as you live your very best life.

Swimwear is personal and because our swimwear is designed to make you feel your absolute best, we obsess over the details. We design with different body types and personalities in mind. Everything from the timeless elegance of a simple black one-piece to more sophisticated prints and accessories, you’ll find the perfect bathing suit for you.

purpose

To inspire women to
live a life of exploration,
fun, and XYZ

vision

To be the world’s
favorite swimwear
brand.

values

Be Fun
Be Fierce
Be Fabulous

Our History

2015 | June
Cupshe shipped its first order - a dress - to the United States.
2015 | September
Cupshe team grows to 3 as customers discover and are drawn to the quality assortment and affordable prices.
2016 | June
Cupshe has over 1 million customers worldwide and is gaining the attention of major media outlets and publications.
2016 | July
Cupshe partners with major influencers who have come to love the quality and affordability of the brand.
2017 | January
Cupshe has grown to over 150 team members and over 15 high quality suppliers to execute our unique designs.
2018 | February
Cupshe opens its first international office and builds a team of marketers, designers and creatives.