Our Story

Live Life on the Beach 

Cupshe is a California-inspired brand rooted in the simplicity of beach life and love of traveling to exotic regions. We believe life should be lived on the beach, whatever that means to you. Whether you are soaking up the sun seaside or hanging out by the pool, Cupshe is about living life in the moment. We design with style and comfort in mind, so you can sit back, relax and enjoy the sunshine.

QUALITY SWIMWEAR

We hold fit, fashion, fabrication and function paramount in our design and production process. We strive to provide the best possible swimsuit at the best possible price.

OUR MISSION

Cupshe’s mission is to inspire confidence and beauty through refined and affordable fashion.

OUR PROMISE

We believe quality swimwear should be affordable and accessible to all. You can always expect great prices, quality fabrics and flattering silhouettes for EVERY body.

JOIN THE CONVERSATION

Cupshe is more than swimwear - we’re an active community! Join the conversation on Instagram. #CUPSHE