12 Months of Confidence = Beauty

Over here at Cupshe, we’re getting into the spirit of 2021 with an overarching theme for the year: confidence is beauty. Maybe you’re wondering, “how does that work, exactly?” Well, our theory is that everyone looks beautiful when they’re feeling confident.

This is especially true when it comes to swimwear, so we design our swimsuits to highlight your favorite features and boost your bod in all the right ways. Check out these special styles we’ve sorted out by month to help you access your peak confidence and feel your most beautiful throughout the entire new year!

The first month of the year is the right time to wipe the slate clean (don’t let the door hit you on the way out, 2020). Banish old habits, whether it’s procrastinating on projects or sticking to swimwear that’s subtle...and possibly a wee bit boring. Have the confidence to start fresh with a pure white bikini. The White Ruffle Ribbed Bikini fits the bill, with its romantic ruffles and lace-up details that soften this snowy-colored two-piece swimsuit. Though it’s obviously a great choice to pack for a bachelorette weekend or a honeymoon, there’s no reason to save it for a special occasion––anyone can wear this bikini well.

February might be a short month, but it’s packed with some of the best celebrations of the year, like Valentine’s Day, Mardi Gras, and Carnival, which is celebrated throughout the Caribbean. Take a page from the Carnival dancers’ feathered getups and confidently flaunt your sexiest, sassiest self in February via an eye-popping maillot in candy apple red, like the Red Strappy Lace-Up One-Piece Swimsuit. This rule-breaking swimsuit would be an apt choice for an all-day/all-night party in the West Indies––or a romantic one-on-one hot tub date with your sweetie on V-day––thanks to the plunging neckline and strappy deets in front and back.

March is spring break month for lots of folks: high schoolers, college coeds, and parents alike. Even if you don’t fall into any of those camps, a well-timed beach vacay in March might be on the docket. Yes, you could play it safe and pack a plain old bikini or a snoozy one-piece, but we think this is the month to boost your style confidence. Do it with a graphic two-piece swimsuit that’s bound to turn heads, like the Black And Striped Off-The-Shoulder Ruffled Bikini. There’s a retro element here due to the high-waisted, striped bikini bottom, but a contrasting solid black off-the-shoulder bikini top places this swimsuit firmly in the here and now.

Situated in that weird zone right before the majority of the United States warms up, April can be a mixed bag. However, that also makes it the right time to get out of dodge and head someplace tropical. If April marks your first trip to the beach in a while, you’ll want a swimsuit that keeps all your curves where they’re supposed to be, while ensuring “the girls” are properly supported. One-piece swimsuits such as the Green Floral Moulded Cups One-Piece Swimsuit work to keep everything under control, thereby enhancing your confidence in the process. The fresh floral print feels lively, too, mirroring the blooms that’ll be bursting forth later this spring.

May means the start of long-weekend break season. Memorial Day getaways are usually the kick-off to summer travel plans––and hence perfect for practicing the packing techniques you’ll use in the months to come. Have the confidence to bring along only one swimsuit for your May mini-break (we believe in you!) and stuff the Retro Mini Floral V-Neck Bikini into your bag sans regret. This simple but sultry bikini is really two swimsuits in one: wear it with both the top and the bottom turned to the green foulard-print side or reverse the bikini bottom to the red side for another look. We’re pretty sure that everyone will be impressed at how you fit multiple swim looks into your weekender bag.

The real beginning of beach season, June is the proving ground to see if your swimsuit game will be strong all summer long. Get it right from the start with a unique monokini like the Striped And Leafy Cutout One-Piece Swimsuit. Not quite a maillot, not exactly a bikini, this swimsuit requires confidence, which is not a bad thing in our book! The mix of stripes, leaf prints, and solid trim stands out at the water’s edge (or anywhere, really), while the dramatic cutouts create unique proportions. A swimsuit like this shows that you relish taking a high-stakes style gamble––and never look back.

July is all about memories: the childhood days that you spent playing in the pool and running along the beach, the Independence Day cookouts with family and friends, firework displays that brighten the night in your mind’s eye. Truly, this intensely hot month is primed for all things nostalgic, so use it to your advantage. Be confident enough to throw on a retro-inspired swimsuit like the Red Gingham Smocked Bikini. The high-waisted bottoms and smocked details here both hold major vintage appeal, and the red-and-white checked print gives a nod to the Fourth of July without being overt, so you can keep rocking it well past the holiday weekend.

By the time August rolls around, you’ve probably been a bathing suit for months. This month’s slow burn means it’s a good time to try something new––and sultry––with your beach look. Have confidence to flaunt your curves in the Leaf And Lemon Printed Plus Size Bikini, a nearly postcard-perfect two-piece swimsuit. The Italian-inspired lemon print has the ability to transport you instantly to the Amalfi coast, even if the only place you’re going is the local swimming pool. Feeling extra confident? Wear the bikini top with a midi skirt and red lipstick out at night for a look that’s pure dolce vita.

Don’t let September fool you. School’s back in session, but it’s only barely cooler than August and you can still spend all of your weekends at the beach. Be confident to bare a little more skin while you enjoy the Indian Summer in swimsuits like the Yellow Floral Ruffled Shoulder Low Rise Bikini. While the little ruffles (acting as sleeves here) add a touch more fabric to the mix, the triangle-cut bikini top and cheeky Brazilian bikini bottom are both bold and bare.

As everyone knows, October is the month of Halloween, and Halloween equals costumes galore. While we wouldn’t advocate for a full vampire face if you plan to take a dip in the pool or a swim in the surf (waterlogged makeup reads more “nasty” than “scary”), now’s the time to try look-at-me swimwear in an outré print. Conjure up the same confidence you’d need for a sexy nurse costume and put it towards the Red Leopard Print One-Piece Swimsuit instead. After all, confidence to key to pulling off a wild print like this!

There’s something about the weather turning cold and the drawn-out dark hours of November that makes us want to run to the sun. We bet you’ll be feeling about the same way, so consider treating yourself to a trip somewhere beachy instead of taking Thanksgiving turkey with the fam. Whether it’s a romantic weekend in the tropics or a get-your-groove-back getaway, embrace your romantic side with confidence in the Royal Elegance One-Piece Swimsuit. This confection of a maillot features a delicate floral print and ruffled shoulders, so it’s no wonder that it’s one of our best-selling swimsuits.

Remember when, as a kid, you begged for a velvet hair bow to go with your pretty plaid Christmas dress? How you dress up for the holidays has probably changed quite a bit since the last time you buckled up those patent leather Mary Janes, but the same sentiment is still there. It turns out that swimwear can be festive, too, so summon up some yuletide confidence and sport the Silvery Gray Velvet Bikini if you’ll be by a beach or plan to hit up the hot tub during December. We have a feeling that velvet swimsuits could become your newest holiday tradition!

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